Whether you're preparing for a maternity session, newborn shoot, family photos, branding portraits or creative headshots, what you wear plays a huge role in creating timeless, cohesive images.

This guide will help you select outfits that feel like you — flattering, comfortable and beautifully coordinated..

1. CHOOSE NEUTRAL, EARTHY OR SOFT TONES

These colours photograph beautifully across all session types and work with every skin tone.

Some favourites:

• Cream, white, ivory

• Beige, oatmeal, tan, caramel

• Soft blush, muted pinks

• Sage, olive, muted greens

• Light browns, warm neutrals

• Dusty blue, soft greys

Avoid:

• Bright, neon or distracting colours

• Large, bold patterns

• Any logos or graphics (unless for branding)

Soft tones keep the focus on connection, emotion and your story.

2. CHOOSE OUTFITS THAT FEEL COMFORTABLE + CONFIDENT

Your photos will look best when you feel your best.

✔ Choose fabrics that move well (linen, cotton, knits, flowy dresses)

✔ Avoid stiff fabrics or anything too tight

✔ Think simple, textured, timeless

✔ Comfort = confidence, especially for parents and kids

KEEP EVERYONE IN A COHESIVE COLOUR PALETTE (FAMILIES)

You don’t have to match — aim to coordinate.

Choose 2–3 tones and mix them across the family.

For example:

• Beige + white + sage

• Tan + cream + muted pink

• Khaki + grey + soft denim

Avoid putting everyone in the exact same colour.

4. MUMS — I HAVE A CLIENT CLOSET JUST FOR YOU

To make things easier, I offer a small curated range of dresses in neutral, flattering tones designed to photograph beautifully.

Perfect for:

• Maternity

• Newborn sessions

• Family sessions

• Soft branding looks

You’re welcome to try these on before your session or choose one on the day.

5. WHAT TO WEAR FOR MATERNITY

Choose something that highlights your bump and feels feminine, soft and comfortable.

Beautiful options:

• Fitted ribbed dresses

• Flowy maxi dresses

• Off-the-shoulder gowns

• Knit sets

• Neutral tones + soft textures

Avoid:

• Itchy fabrics

• Anything overly structured

• Busy patterns

Your bump is the hero — let the outfit complement it.

6. WHAT TO WEAR FOR NEWBORN SESSIONS

Newborn images are soft and gentle, so choose calming colours.

Parents:

• Cream, beige, white, sage, caramel

• Soft textures like knits & linen

• Comfortable clothing with no logos

Baby:

• Simple onesies

• Neutral rompers

• Swaddles in soft, natural colours

Avoid bright colours — they can reflect onto baby’s skin.

7. WHAT TO WEAR FOR FAMILY SESSIONS

Think simple, relaxed and coordinated.

✔ Mum first — choose your outfit, then style everyone around it

✔ Avoid matching prints

✔ Keep kids comfortable (no scratchy fabrics)

✔ Layers add interest (cardigans, jackets, textured pieces)

Shoes matter too — choose simple sandals or neutral sneakers.

8. WHAT TO WEAR FOR BRANDING SESSIONS

Your outfit should represent your brand.

Think about:

• Your brand colours

• Your style (minimal, earthy, bold, creative)

• What your audience expects to see

• Clothing that makes you feel powerful + authentic

Great options:

• Clean, simple tops

• Linen sets

• Blazers + jeans

• Dresses or jumpsuits in soft tones

• Minimal accessories

Avoid overly busy prints unless they’re intentional for branding.

9. TEXTURES PHOTOGRAPH BEAUTIFULLY

Textures add depth without distraction.

Choose:

• Linen

• Cotton

• Knitwear

• Ribbed fabric

• Gauze, flowy materials

Avoid shiny or reflective fabrics

10. FINAL TIPS TO MAKE YOUR OUTFITS PERFECT

✔ Lay everything out together to see if it flows

✔ Remove Apple watches + hair ties from wrists

✔ Iron or steam outfits the night before

✔ Bring a spare outfit for young kids

✔ Keep jewellery simple + minimal

Most importantly: show up as you are — relaxed, natural and ready to connect.